know our brands

🪩 Wear the Vibe. Not Just the Outfit.

7ate9 is not just a fashion brand — it’s a culture drop for Gen Z. Built at the intersection of youth energy, streetstyle, and hyperlocal expression, 7ate9 delivers high-quality, fast-fashion apparel that keeps up with how India lives online and off.

Whether it’s oversized fits, bold graphics, or gender-fluid designs, every drop is curated to help you express what you feel — before anyone else does.

🔥 What We Stand For:

> Trend-first fashion with real-time style drops
> Unisex, inclusive fits that work across moods and people
> Digital-first DNA, made for the reels, scrolls, and snaps
> Backed by Fractal’s robust supply chain & fast fulfillment

🧠 Scents That Speak Your Mind.

Basic Instincts is a fragrance brand designed for the bold, the curious, and the unapologetic. Each bottle is a mood, a statement, a subconscious urge bottled in a vibe — made to complement Gen Z’s fluid identity and aesthetic.

Crafted with global-quality ingredients and housed in minimal, edgy packaging — this is your scent, before the world catches up.

🖤 Why You'll Love It:

> Mood-based fragrances for day, night, chill, or chaos
> Designed for layering—mix and match to build your signature scent
> Gender-neutral profiles that break stereotypes
> Affordable luxury, without compromise

Launching soon across D2C & curated fashion marketplaces soon.